At Face Value:

 
 

By James Bloomquist


From The Morgan Horse, December 1990.


It’s a weekend horse show, an Arabian horse show. A woman whose horse was pinned sixth out of six has requested an audience with the judge, to ask him just what in hell is going on, how he could have tied her gelding in the last slot. Her tone is surly, richly accusatory and bitter with a sense of sportsmanship that’s lived past ripe.


The judge politely explains why he pinned the woman’s horse sixth. He attempts to be constructive, to be helpful; it’s one of his favorite parts of the job.


But the exhibitor will have none of it. She’s already tagged this judge with his quiet manner, unassuming delivery, and crisp articulation of thought, as something of a softie – more a professor than a horse show judge. For her money he can just take his William F. Buckley routine and hoof it back to Morganland. Because that’s what he is – a Morgan man.


“Maybe that’s the way you judge Morgans, mister,” she pipes. “But these aren’t Morgans, in case you didn’t know!”


“I beg your pardon?” he asks, so intently that the woman steps back unconsciously. It’s the rattle before the strike. Like a fool, the woman heels in for a fight; she doesn’t know that for her it’s already over. “I said…” and she repeats her sour litany. He will not raise his voice and he’ll show only the slightest flicker of displeasure. When he speaks the voice that is usually warm, if not a bit raspy, has cooled and the words are crisp. He’ll be a gentleman about it; he won’t really rip her to shreds, just let her know that he can. Though she came to contest her sixth place win, Dayton Sumner is about to send her home with something much more valuable than ribbons and trophies -- a piece of his mind.


Dayton is always happy to be helpful. But you have to be ready for what he says. And you have to take him at face value. In fact, Dayton is so face value that his intent can easily be misunderstood, as though much of what he says must be just on the cutting edge of a cryptic brand of wry sarcasm so many intellectuals like to flash around town like a tin badge.


But it’s no where near that complicated. I know because I once tried to “figure out Dayton Sumner.” He was on the AMHA Magazine Steering Committee when I was editor of The Morgan Horse. In a meeting in 1985, the first time I met him, Dayton made a comment which stopped me short. “I didn’t find the August issue of the magazine to be particularly enchanting,” he had said.


Enchanting? I sat there trying to figure out what he meant by “enchanting.” Was Dayton Sumner knocking me down a peg? Did “enchanting” refer to some secret brand of editorial excellence that had escaped my education? I fretted about it for a whole day until I finally went and did what I should have done at the meeting -- I asked him, nervously, like a student pinning down his philosophy professor, “What’s this business about enchanting? What do you mean the August issue wasn’t enchanting?”


He smiled warmly and then outlined a few points about the magazine that he felt could be improved upon. His words were filled with an air of confidence and experience which was reassuring to me. “You feel free to call me if you have any questions. I’d be happy to help out any way I can,” he said.


Dayton does not mince words. He is not “political.” If his opinion is asked for -- about magazine publishing, a breeder’s best foal, or a stake night show performance -- he gives it, freely, openly. You don’t ask Dayton a question unless you want an honest answer. And, of course, you must take his answers at face value.


Over the past five years I’ve had the pleasure of interviewing Dayton on all sorts of subjects including Morgan judging, type, breeding principles, coat color, gelding enhancement, and professional trainers. His opinions always make good copy and his words reach. His sense of humor kindles a warm and real laughter that, like the rest of his expressions, is based on truth. When The Morgan House asked me to interview him on no particular subject except W. (William) Dayton Sumner, I jumped at the chance. The first few nights we just kind of let the tape recorder roll as Dayton talked about his career in the communications business and the growth of his Morgan involvement.


“I can’t remember when I wasn’t attracted to horse,” he said, reflecting back over his 63 years. Dayton was raised in New Jersey, in what he called a “suburban” area of the state, just 12 miles east of Philadelphia. Although he says his family, where horses are concerned, “didn’t know or care which end to feed,” he was able to convince his mother to take him for riding lessons when he was eight years old.


“I didn’t enjoy the first lesson very much, but by the second, I was hooked,” he recalls. From boyhood and through his teenage years, Dayton was a typical horse-struck kid, riding “whenever an opportunity presented itself, doing anything I could to be near horses.” He often spent summers at the racetrack galloping and grooming the runners. Then a local auction barn gave the teenager a practical, if not formal, education in horsemanship.


“I used to ride horses though the sales,” he explains. “You get to ride a lot of different kinds of horses that way. I’d get off a hunter hack and have about five minutes to figure out how to ride the Tennessee Walker that was next on the list, or the Saddlebred, and so on. I learned how to get along with horses in that process, having very little time to figure them out.”


By the time Dayton was accepted at the University of Pennsylvania, he was catchriding saddle horses, and giving riding lessons at a nearby equestrian academy. He arranged his college schedule so he could “slip home” midweek and weekends, give riding lessons or work horses, and not have to miss classes.


He entered the University intent on becoming an equine vet, but admits that he “wasn’t really cut out for the math and science they were requiring.” After taking a year off to consider career options, Dayton reentered school, graduating from the University of Pennsylvania in 1949. His major, in English and journalism, provided him with the first opportunity to marry his interest in horses to what was becoming a talent for the communications business. “In addition to the part-time training and shoeing during college, I started doing some freelance writing,” he explained. The writing paid off in a job as assistant editor of Popular Horseman magazine, located in Harrisburg, Pennsylvania. Eventually promoted to managing editor, Dayton became known in the horse industry for his editorials. “I’m proud to say that we were editorially successful in that we campaigned successfully for some changes in the industry,” he reflects.


He left the magazine in 1953 to join the Atlantic Richfield Company. Originally hired to create training programs, he was soon promoted to the Sales and Promotion department, where he supervised the development of the company’s marketing materials. By the time the company merged with Richfield and Sinclair in 1969, Dayton was its national sales and promotion coordinator. During this period Dayton kept a busy schedule which included part-time horse training, part-time teaching of journalism at a local college, and working his day job at Atlantic.


It was during this time that Dayton and his first wife raised three daughters, Kathy, Robin, and Carolynn and, through Dayton’s training activities, the family became involved with Morgans. Through a training customer, Polly Dalrymple, Dayton purchased a Waseeka’s Nocturne son, Dalcrest Concerto.


“He was one of the special horses that I’ve been involved with over the years,” Dayton recalls. “He was champion in seven different states. Probably one of the most remarkable things about him was that he was a Morgan park horse who could show in the park saddle championship on Saturday night, but also my youngest daughter could show him in the walk-trot class on Saturday morning.”


The mid-1960s represented a time of change in Dayton’s life. His first marriage dissolved, Atlantic Richfield moved him to New York City, and he sold his horses. Dayton immersed himself in his work. By 1969, the job at Atlantic Richfield had taken on massive proportions. The company’s merger with Richfield and Sinclair demanded that Dayton create for it a new image -- and changing the three brand names to ARCO was coordinated in Dayton’s office.


“That [project] was the largest corporate re-branding program in the history of American industry at that time,” he says with a touch of pride. The $67 million project included the production of service station promotions, point-of-purchase materials, and dealer training films for ARCO’s North American operation.


In 1972, after his marriage to present wife, Diane, Dayton elected to leave Atlantic Richfield to start his own business, which, like his work at Atlantic, focused on oil company promotions. Though his business intentions and expertise were on target, his timing, shortly before the Arab oil embargo, proved disastrous. “Nobody had to promote the idea of buying gasoline. People were lined up around the block to buy it,” he remembers good-naturedly. “And I was left wondering what to do.”


A job opportunity with McGraw-Hill Publishing provided the answer. Dayton became promotion manager for the company’s Dodge Report division, a construction industry reporting service, for the next six years.


It was during that time that Diane called him in his office to ask what Dayton now recalls as a “fateful question.”


“She called and asked me to give her a good reason why we couldn’t have a horse,” he said with a laugh. “I couldn’t think of a single reason.”


Through Priscilla O’Connor, the couple purchased a pregnant mare named Phi. The mare would become the dam of Southerly Conowingo and the foundation mare of the Southerly breeding program. Within a few years the Sumner’s Morgan herd number 12, and their address, 65th and Park Avenue in Manhattan, suddenly proved impractical.


On a chance visit to Maryland, Dayton and Diane found the farm they named “Southerly,” a derivation on the name of Diane’s grandmother's estate ("Southerleigh"). After commuting on weekends for a year, Dayton, in 1976, became promotions manager for a Maryland-based book publisher, University Park Press, and the couple soon moved to their farm in Phoenix, Maryland.


As the 1970s drew to a close, Dayton opted for yet another career change. “My horse activity was getting more demanding. I came to the conclusion that I could do about as well, financially, with full time horse activities, consulting, writing, managing shows and sales, and so on. So I left the publishing business and have been doing my own thing ever since.”


Doing his own thing means that he’s away from home nearly three weekends out of four, judging, appraising, and managing such shows as the New England Regional Championship and the Southern States Regional. He serves on the AMHA Judging Standard, Judging Seminar, and Magazine Steering committees and also represents the Morgan breed on AHSA’s Licensed Officials and Show Standards committees.


Somewhere beneath his myriad of professional activities, he has a hobby, art collecting. The thought of it makes him chuckle. “I actually went to an art gallery last weekend,” he says. “That’s really something of a novelty.”


Considering his schedule, it is also “something of a novelty” that Dayton had time for these interviews. After a few weeks of conflicting schedules -- he was far from home on some show circuit or another -- we were able to finish our conversations over three consecutive nights. Following are his experiences, thoughts, and opinions on a wide variety of subjects that the Morgan community faces in the 1990s and beyond. For me, these talks with Dayton were educational, an opportunity to learn, and a lot of fun. Taking everything Dayton said at face value, the way it was intended to be taken, I think that the interview that follows [see right side of page] is downright enchanting.


 


       


Waseeka’s Noctourne in 1968
 

An interview with W. Dayton Sumner